http://www.maliaestes.com/about-me daily 1.0 2024-06-04 https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591111737190-D3Q9H3KR7J15UWB4QH8S/IMG_1792.JPG About Me https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591112671028-SEO8Z2TPJAYTO2TUHVQ9/PragueCastle_StVitus_52.jpg About Me http://www.maliaestes.com/experience daily 0.75 2024-06-04 http://www.maliaestes.com/projects daily 0.75 2026-08-06 https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/21f2e2ab-9965-435d-8469-68a0937cfdf0/Screenshot+2023-10-30+at+9.13.26+PM.jpg Portfolio - The Creative Codes As part of the launch of our TikTok creative best practices - the Creative Codes - we built six snackable videos that have now traveled to multiple TikTok digital platforms as well as events and client summits. https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1665429411874-TZBCXN984QVJ0WH728JB/unsplash-image-FK81rxilUXg.jpg Portfolio - The New Word-of-Mouth Marketplace The motivations and behaviors of those who are inspired to shop both on and off the TikTok platform, with advice for brands who want to be part of this influential purchasing community. https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1665429235286-JC83QJBI4IRFT2K4VZAK/unsplash-image-7VOyZ0-iO0o.jpg Portfolio - Your Brand’s Home for the Holidays An in-depth look at how TikTokers celebrate and elevate the holidays, featuring actionable insights and advice from one of our favorite creators. https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/5fcf40de-2be5-4486-a2d6-8297c41db01c/red+notice.jpeg Portfolio - Red Notice Case Study TikTok’s first in-depth, long-form case study, and among the first with a major Entertainment partner. A platform--plus-product piece of marketing collateral that drew that furthered the Future of Entertainment narrative and inspired clients to try TikTok’s new Instant Page solution. https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591115066409-7ZB30UCIHL6TKY069LB1/WePresent-STDTY-Kate-Prior-Hero.jpg Portfolio - Stuff They Don’t Tell You MAILCHIMP X WEPRESENT SMBs and Entrepreneurs are super-consumers of media, always on the lookout for advice; we created this four-part series to help them reach the next level as part of an ongoing, top-performing global partnership with WeTransfer and WePresent. Image courtesy of WePresent https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591115263923-XH0LOU549WZY0EJ3OOVV/image-asset.jpeg Portfolio - How I Started MAILCHIMP X VICE Entrepreneurs are constantly on the go and check their Socials 10+ times per day; to inspire them on the fly, we highlighted real, NYC-based small business owners’ stories in snackable, social-only clips. Image courtesy of Unsplash https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591115577663-UR4ZCEF1TWN1KVE5D2JB/Screen+Shot+2020-06-02+at+12.32.32+PM.png Portfolio - From There to Here MAILCHIMP X VOX The era of D2C and lean startups has made entrepreneurship more accessible than ever; to inspire SMBs at the moment of brand formation, we worked with Vox to explore how three of the most disruptive brands in the market built their businesses from the ground up. Image courtesy of Vox https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591115662297-V80T6888LOE0FG0NO5EQ/image-asset.jpeg Portfolio - Back to Basics MAILCHIMP X NEW YORK MEDIA We knew digital product creators were Mailchimp’s highest-value customers, but some of those least represented in media; working with longtime, high-converting partner New York Media, we crafted content specifically for these curious creators. Image courtesy of New York Magazine https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591116405054-FSTY1DPGSL0J8UEBK1FL/6f1bfc7f13b75c5db93a407c2dd496c582-Mailchimp-LedeImage-v1.2x.rhorizontal.w700.jpg Portfolio - Mailchimp Presents MAILCHIMP PRESENTS X NEW YORK MEDIA While entrepreneurs and SMBs want the hard facts, creative inspiration and entertainment is just as important. To celebrate the launch of Mailchimp’s SMB-friendly content production arm, we worked with New York Media on a custom content program that drove higher-value customers and more engaged site visitors. Image courtesy of New York Magazine https://images.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1591116503497-I6NFDY6YGVONYBFFZBMC/image-asset.jpeg Portfolio - Media Certification A quick blog about the work I participated in with the IAB to craft the Digital Media Planning & Buying Certification exam. Image courtesy of Unsplash https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/c4f53055-95aa-491b-959b-ac745fded231/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/c4f53055-95aa-491b-959b-ac745fded231/thumbnail Portfolio The full playlist: WhoKnewVille Holiday Ambience No one wants to watch 20-plus minutes of branded content … right? That’s the opposite of what we found with our Holiday campaign in 2025. To extend the world of “WhoKnewVille” and pay fan service to those who love The Grinch, we took four iconic spaces from the classic Dr. Seuss book and turned them into ambient spaces. But that wasn’t all - armed with consumer insights around how people engage with “yule logs,” we created custom, layered audio with our brand film talent and incorporated easter eggs that led to fun social and interactive surprises to help gamify the experience. Beyond engagement and time spent - which blew partner benchmarks out of the water - we also created four experiences that saw people returning to the content on big screens and small as well as sharing with their friends across social platforms. https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1c610a40-bca8-4cbd-97e7-c016efbaba60/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/1c610a40-bca8-4cbd-97e7-c016efbaba60/thumbnail Portfolio Stepping out of the marketing mold, the first promotional video for TikTok Academy enlisted creators and internal experts to get learners excited about honing their TikTok skills. https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/3a6cf3e7-319f-4cd9-9142-3a7e62201c10/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/558cb0d6e4b054838514a821/3a6cf3e7-319f-4cd9-9142-3a7e62201c10/thumbnail Portfolio The documentary at the center of our Creators Like Me franchise, featuring Alexia del Valle, Hina Sabatine, and Dare Ajibare. TikTok’s first documentary-style research narrative. http://www.maliaestes.com/contact daily 0.75 2020-06-02